The Academy Awards are making a groundbreaking shift from traditional broadcast television to digital streaming, with YouTube securing exclusive worldwide rights starting in 2029. This landmark agreement spans four years, running through 2033, and represents one of the most significant changes in the ceremony’s nearly century-long history.
The comprehensive deal encompasses not just the main awards ceremony but also provides viewers with unprecedented access to red carpet coverage, exclusive behind-the-scenes footage, and content from the prestigious Governors Ball. This multi-faceted approach aims to create a more immersive experience for audiences worldwide.
Academy CEO Bill Kramer and President Lynette Howell Taylor expressed enthusiasm about the partnership, emphasizing how it aligns with the organization’s international character. With 21% of Academy voters now residing outside the United States, the move to a global streaming platform represents a strategic decision to reach the broadest possible audience and better serve their increasingly diverse membership.
YouTube CEO Neal Mohan highlighted the platform’s commitment to preserving the Oscars’ prestigious legacy while simultaneously inspiring future generations of filmmakers and cinema enthusiasts. The partnership also includes streaming rights to the Governors Awards, nomination announcements, the nominees Luncheon, student Academy awards, and various educational programs and podcasts.
The transition comes as YouTube continues its dominance in streaming viewership, having recently hosted its first NFL game to over 17 million viewers. Meanwhile, ABC’s final broadcast in 2028 will mark the ceremony’s centennial celebration, concluding more than fifty years of the network’s association with Hollywood’s biggest night.
YouTube Secures Historic Deal to Stream Oscars Globally from 2029
19
previous post